Project Reconnect
about

About us

We’re the World Federation of Advertisers. But that doesn’t mean we think all advertising is great. Sometimes, it can be annoying, even intrusive. Worse still, some people blame advertising for society’s problems.

Project Reconnect is our effort to listen to what people really want from brands and advertising. We hope to give marketers practical guidance to make sure their behaviour is in tune with what people want and expect.

After all, advertising can be useful and entertaining. And it’s a critical driver of economic growth. What we’re asking you for is a little help… so that we, as an industry, can make it just a bit better.

Contact us for more info

Some potential solutions to the backlash against marketing

Insights from the Project Reconnect panellists, Global Marketer Week 2015, Marrakech

What are people’s main criticisms about marketing?

Insights from the Project Reconnect panellists, Global Marketer Week 2015, Marrakech

The Seven Deadly Sins of Marketing

In August 2014, WFA asked We Are Social to see what people were saying on Twitter about advertising. In the past year, there were three million positive tweets about advertising but two million negative ones. We wanted to focus on the negative ones. Why are people critical about advertising? From the data, we identified the Seven Deadly Sins of Marketing.