Senior marketers share their thoughts on how the marketer of the future needs to look like.
We’re the World Federation of Advertisers. But that doesn’t mean we think all advertising is great. Sometimes, it can be annoying, even intrusive. Worse still, some people blame advertising for society’s problems.
Why marketing needs to become more democratic. Simon Kemp, Regional Managing Partner for We Are Social in Asia, explains The more people are involved in something, the more they engage with it. This is true in marketing too, and the organisations that succeed in actively involving their audiences and consumers in the creation and development of their brands are best placed to succeed in the long term. It’s perhaps little surprise,… Read more