We’re the World Federation of Advertisers. But that doesn’t mean we think all advertising is great. Sometimes, it can be annoying, even intrusive. Worse still, some people blame advertising for society’s problems.
Project Reconnect is our effort to listen to what people really want from brands and advertising. We hope to give marketers practical guidance to make sure their behaviour is in tune with what people want and expect.
After all, advertising can be useful and entertaining. And it’s a critical driver of economic growth. What we’re asking you for is a little help… so that we, as an industry, can make it just a bit better.