Project Reconnect
about

About us

We’re the World Federation of Advertisers. But that doesn’t mean we think all advertising is great. Sometimes, it can be annoying, even intrusive. Worse still, some people blame advertising for society’s problems.

Project Reconnect is our effort to listen to what people really want from brands and advertising. We hope to give marketers practical guidance to make sure their behaviour is in tune with what people want and expect.

After all, advertising can be useful and entertaining. And it’s a critical driver of economic growth. What we’re asking you for is a little help… so that we, as an industry, can make it just a bit better.

Contact us for more info

Advocacy at the heart of RBS rebirth

  WFA President and RBS CMO, David Wheldon, says internal communication and the advocacy it can generate is key to a successful turnaround. I have been in this business for more than 30 years and one thing I have seen increase significantly in that time is the importance of advocacy, both from customers and colleagues. It starts with employee advocacy. Strong leadership, clear and consistent messaging and building pride internally… Read more

Advice for public affairs professionals in the digital age

Brussels-based public affairs experts on what it takes to succeed in the digital age. Featured in the video: Martin Porter, General Manager, Edelman Brussels; Rocco Renaldi, Managing Director, Landmark Europe; David Earnshaw, President and Senior Advisor, Burson-Marsteller Brussels.

Why marketing should look at Public Affairs colleagues as invaluable assets

The future of the public affairs function according to Brussels-based public affairs experts. Featured in this video: Martin Porter, General Manager, Edelman Brussels; Rocco Renaldi, Managing Director, Landmark Europe; David Earnshaw, President and Senior Advisor, Burson-Marsteller Brussels