Insights from the Project Reconnect panellists, Global Marketer Week 2015, Marrakech
We’re the World Federation of Advertisers. But that doesn’t mean we think all advertising is great. Sometimes, it can be annoying, even intrusive. Worse still, some people blame advertising for society’s problems.
In August 2014, WFA asked We Are Social to see what people were saying on Twitter about advertising. In the past year, there were three million positive tweets about advertising but two million negative ones. We wanted to focus on the negative ones. Why are people critical about advertising? From the data, we identified the Seven Deadly Sins of Marketing.