We’re the World Federation of Advertisers. But that doesn’t mean we think all advertising is great. Sometimes, it can be annoying, even intrusive. Worse still, some people blame advertising for society’s problems.
Pierre Woreczek, Senior Vice President – Chief Brand & Strategy Officer at McDonald’s Europe and WFA Executive Committee member, offers his view on why “nothing is changing but everything is changing” and what he believes the CMO of the future will look like.
Marketing in the Connected Age: Succeeding in a Digital World with a New Marketing Mix from World Federation of Advertisers (WFA)