Project Reconnect

About us

We’re the World Federation of Advertisers. But that doesn’t mean we think all advertising is great. Sometimes, it can be annoying, even intrusive. Worse still, some people blame advertising for society’s problems.

Project Reconnect is our effort to listen to what people really want from brands and advertising. We hope to give marketers practical guidance to make sure their behaviour is in tune with what people want and expect.

After all, advertising can be useful and entertaining. And it’s a critical driver of economic growth. What we’re asking you for is a little help… so that we, as an industry, can make it just a bit better.

Contact us for more info

What marketers need to know about Brussels

The CMO of the Future

Pierre Woreczek, Senior Vice President – Chief Brand & Strategy Officer at McDonald’s Europe and WFA Executive Committee member, offers his view on why “nothing is changing but everything is changing” and what he believes the CMO of the future will look like.

The 4Ps of Marketing Today: People, Purpose, Principles, Participation

Marketing in the Connected Age: Succeeding in a Digital World with a New Marketing Mix from World Federation of Advertisers (WFA)