Project Reconnect

About us

We’re the World Federation of Advertisers. But that doesn’t mean we think all advertising is great. Sometimes, it can be annoying, even intrusive. Worse still, some people blame advertising for society’s problems.

Project Reconnect is our effort to listen to what people really want from brands and advertising. We hope to give marketers practical guidance to make sure their behaviour is in tune with what people want and expect.

After all, advertising can be useful and entertaining. And it’s a critical driver of economic growth. What we’re asking you for is a little help… so that we, as an industry, can make it just a bit better.

Contact us for more info

The 3Ps of Great Connected Marketing

As part of our work with the World Federation of Advertisers, we’ve been exploring the factors that define best practice marketing in today’s connected age. Last month, we shared the marketing activities that the world’s top marketers believe are setting today’s gold standard, and what those particular brands do to succeed and stand out. Today, we’re digging deeper into the factors that determine overall brand success. The 3Ps of Great… Read more

EU Director of Consumer Affairs on online advertising

The European Commission’s Director of Consumer Affairs, Despina Spanou, offers her views on online advertising and tells the WFA that social media needs to be the organisation’s number one priority in terms of policy issues.

People lie at the heart of brand success. Brands need people and their support to thrive.

Marc Mathieu, SVP Marketing at Unilever and WFA Executive Committee member explains Some brands have their purpose defined at birth, some have to discover it along the way. But increasingly all brands need a purpose to survive — and thrive — in today’s highly competitive market. When we launched Project Reconnect at the Global Marketer Conference in Sydney, the aim was to help identify best practices that are shaping the… Read more